The Master of Science in Marketing curriculum
Our courses are grounded in analytics and exploding in creativity. The 37 credit hour, 10 month program provides students an intense, in-depth learning experience. The opportunity to take up to six credit hours outside of your program offerings is possible on an as available basis.
The MSM Practicum Course gives students a unique, hands-on experience. Students will form teams and have the opportunity to pair with local Austin companies to tackle current marketing problems. It will be an incredible opportunity for student exposure, real-world training, and practical learning.